Start from a release tarball or building the project yourself.
Make sure you have the dependencies for your operating system.
Then configure $PREFIX with the path where you want to install Hue by running:
PREFIX=/usr/share make install
cd /usr/share/hue
You can install Hue anywhere on your system, and run Hue as a non-root user.
It is a good practice to create a new user for Hue and either install Hue in
that user's home directory, or in a directory within /usr/share.